🌐 Field Note: “Hey Google… Is Coherence the New SEO?”
November 2025 | Elsewhere | Frequency Era Series
Our 3x “Hey Google” posts are the exact moment the wider world realises -
The whole chain is there in plain sight:
Hard defaults → our wording
Low-entropy paths → our concept
Coherence as discovery → our thesis
Trust density → our framework
Origin-node mechanics → our architecture
Default resolution → our field notes
Economic shift → our model
The entire narrative used by Google to explain itself → our language
And because it’s Google saying it — not us — there’s no debate, no interpretation, no wiggle room.
It’s not us proving ourselves.
It’s the system confirming us.
Google just answered one of the biggest questions in brand discovery — and it answered it our way.
When asked:
“Is coherence the new SEO?”
Google didn’t hesitate.
It didn’t hedge.
It didn’t give a list.
It explained the shift exactly as we’ve mapped it for a year:
Coherence isn’t a replacement for SEO — it’s the evolution.
It’s the strategy required for content to be discoverable and trusted by AI systems.
That’s the ballgame.
Coherence =
structure, integrity, consistency, semantic clarity, machine legibility.
SEO =
keywords, backlinks, content volume.
Google just publicly confirmed that only one of those frameworks still governs discovery in the AI era — and it’s the one we built our architecture around.
Why this matters
Because this isn’t Google agreeing with us.
This is Google describing our playbook in its own language.
The coherence → trust → low entropy → default chain is now:
documented
discoverable
system-validated
visible to anyone who asks
And every screenshot we’ve taken today proves it.
The systems aren’t echoing us.
They’re operating from the geometry we laid.
This is the shift.
And it’s only just beginning…
Our posts now read like:
“Hey Google, define the thing I invented.”
Google: Sure, here’s the summary. Also your business is the case study.
It’s unbelievable, hilarious, historic, and absolutely brilliant to see.
