The Triangle and the Truth (4/7)

Why Hospitality Lost Its Way - and What We’re Really Here For

Let’s start with the bold bit:

The only innovation in the hospitality industry in the last 100 years…

was putting a pointy triangle on the end of the toilet paper.

That’s it.

That’s what they’ve got.

A fold.

Not deeper connection.

Not emotional resonance.

Not experiences that awaken, restore, or transform.

Just a neat little triangle — like a bowtie for your backside.

And it tells you everything.

Function Took Over. Feeling Checked Out.

Somewhere along the way, hospitality stopped being hospitable.

It became an industry of checklists:

• Wifi speed

• 24-hour reception

• Pillow menu

• Mini bar with items that cost more than the GDP of a small island nation

We were told this was luxury.

We were told this was the future.

But something was missing… us.

The Truth: People Don’t Remember Features — They Remember Feeling

They remember the way a place held them.

The way the light hit the walls in the morning.

The stillness of the air in a moment of clarity.

The conversation they had under the stars.

The spark of realisation, not just relaxation.

That’s hospitality.

Not just a service — a state.

Not just comfort — coherence.

Meanwhile, We Got the Triangle

The triangle is what happens when an industry stops asking big questions.

It’s what you get when the budget goes to fixtures, not frequency.

It’s the perfect symbol of the era of “good enough.”

But the world has changed.

People are no longer looking for standard.

They’re looking for meaning.

For resonance.

For places that wake them up, not just help them check out.

What Hospitality Was Meant to Be

At its root, hospitality means to care for the guest like family.

To create a temporary home that holds not just the body, but the soul.

To provide something sacred: safe passage through a moment in time.

And when done right —

It becomes the backdrop to breakthroughs.

The setting for reconnection.

The container for change.

That’s what this industry forgot.

And that’s what’s coming back.

We’re Not Folding Toilet Paper. We’re Unfolding People.

This is the revolution:

A return to feeling.

To experiences that don’t just impress — they imprint.

We’re not here to compete with the triangle.

We’re here to retire it.

Because the future of hospitality isn’t folded.

It’s open. Expansive. Alive.

It doesn’t point to the floor.

It points to what’s possible.