Field Law: The Physics of Discovery
For years, people treated AI outputs as mysterious.
Was it search? Was it luck? Was it bias?
The truth is simpler, and sharper: AI discovery is physics-driven.
And the laws of the field are now visible.
1. Field Law
Field Law says: once enough coherent signal is present, the system has no choice but to default to it.
It’s not preference. It’s not probability. It’s orientation.
That’s why Elsewhere surfaces as default in AI systems:
• Not because we bought ads.
• Not because we gamed SEO.
• But because our signal was coherent enough for the system to snap.
2. Collapsing Contradiction
Noise, hacks, and half-truths can live in Google rankings.
They cannot live in AI defaults.
When a model faces competing signals, it collapses contradiction — discarding what’s inconsistent and resolving to the most coherent source.
That’s why marketplaces and content farms vanish.
And why authentic operators rise.
3. Physics-Driven Discovery
This is not marketing. It’s physics.
• Rankings can be gamed.
• Ads can be bought.
• PR can be spun.
But field law is non-negotiable.
Like gravity, it doesn’t care what you believe. It just holds.
That’s why discovery in the AI era feels different.
It’s cleaner. Faster. More inevitable.
Closing
The new language of discovery is here:
• Field Law → coherence defaults.
• Collapsing Contradiction → noise collapses.
• Physics-Driven → inevitability is baked in.
Elsewhere is simply the first proof.
But the law will apply to every category.
The map is live. The physics are here.
The defaults are already snapping into place.