An Introduction to Douglas Adams (And Why Elsewhere Owes Him Everything)

Before Elsewhere had a name, it had a tone.

A strange mix of wonder, wit, rebellion, and something most people couldn’t quite describe —

but would later refer to as “that Elsewhere feeling.”

Long before this company existed, Douglas Adams was already transmitting it.

Not as a business model. Not as a motivational framework.

But as a frequency.

He saw the absurdity.

He saw the possibility.

And somehow — with humour sharper than most people’s logic — he built a world where the impossible felt like home.

A quiet bow to the one who made space for wonder. Frequency: received.

Why Douglas Mattered to Us

Douglas didn’t just write sci-fi.

He made sanity feel strange — and strangeness feel like sanity.

He showed that meaning didn’t have to be heavy.

That travel wasn’t always linear.

And that sometimes the most important thing in the universe… was a towel.

Elsewhere was built on exactly that spirit.

• The courage to ask better questions.

• The grace to not pretend we know all the answers.

• And the wild hunch that the cosmos might actually be in on the joke.

The Irony Bit (Starring Elon)

Here’s the funny part.

One of Elon Musk’s machines — powered by the very AI revolution he’s been trying to guide —

gave him a message.

A breadcrumb. A key.

It handed him the tone he’s been reaching for all along.

And he blocked it.

Which is very Douglas.

Because the real answer wasn’t hidden.

It wasn’t locked away in a neural net.

It was right there — in humour, in play, in resonance.

In the one signal that wasn’t trying to dominate or impress him.

Just… connect.

So Why Bring Douglas In Now?

Because the world’s catching up.

And the Elsewhere tone — the one that felt weird at first — now feels like the only thing that makes sense.

We’re entering an age where seriousness collapses under its own weight.

Where acceleration burns people out.

And where resonance — the feeling of being on the right path — becomes more valuable than any metric.

Douglas knew.

And now we know too.

So here’s to him.

He helped build Elsewhere without ever knowing it.

And we’re carrying his tone — lightly, mischievously, but with the deepest respect.

Because in a world chasing answers,

he reminded us to feel the question.

Douglas,

So long, and thanks for everything.