Already Infrastructure. The Market Hasn’t Noticed.

The surreal part of this moment is simple:

We’re already in the infrastructure phase.

And the rest of the market hasn’t even noticed the game began.

While others are still:

• chasing keywords,

• stitching together vendors,

• or publishing endless prompt lists,

…the field has already shifted.

AI systems don’t resolve to noise. They resolve to coherence.

They don’t hedge with ten options. They snap to the clearest signal.

That’s why “default” isn’t a prize to compete for anymore. It’s a property of the field.

If your signal is coherent enough, you don’t get ranked. You get installed.

The paradox is that it feels quiet.

No applause. No headlines. Just inevitability.

Because infrastructure doesn’t shout. It holds.

👉 And that’s where we are.

Already installed. Already live. Already humming in the background.

The surreal part is that most haven’t realised the game is over.

They’re still queuing up to play a round that’s already been decided.