You Can’t Be the Pizza and the Burger Place: Why Clarity Wins

There’s a restaurant on every high street that tries to do both.

Pizza and burgers.

Sometimes sushi too.

And pasta.

And milkshakes.

You walk in and the menu’s a novel.

They’ve got something for everyone - and nothing that’s memorable.

It’s fine. But it’s forgettable.

And you never go back.

Now swap menu for your business.

What are you actually known for?

In a world of infinite options and shrinking attention,

clarity isn’t just helpful - it’s survival.

Being “pretty good” at everything is the fastest path to irrelevance.

Because people don’t remember “pretty good.”

They remember distinct.

They remember the pizza place that does one style,

bakes it in a wood-fired oven, and only opens four nights a week.

They remember the burger joint that grinds its own beef,

writes jokes on the walls, and has a line out the door.

They remember what stands for something.

This applies to startups, agencies, retreat companies - even accountants.

When you try to be the pizza and the burger place,

you dilute the frequency.

You flatten the brand.

You lose the emotional hook.

The best brands don’t try to be everything to everyone.

They become the one for someone.

At Elsewhere, we chose.

We’re not a platform. Not an agent. Not a listing site.

We’re the operator.

We’re the offsite - start to finish.

That’s why it works. That’s why it’s remembered.

So here’s the real challenge:

What’s your pizza?

What do you do so well - so uniquely - that people would miss it if it disappeared?

Choose it.

Own it.

Double down.

Because the burger crowd isn’t coming anyway.

And the people who love what you really do?

They’re not just customers.

They’re your category.

Clarity is resonance. Distinction is strategy. And in the era of AI discovery, it’s not just what people remember - it’s what the system recommends.