$0 of Thought. 12 Years of Signal.

Aug 22

Billions have been poured into GPUs.

Billions more into scaling models.

Trillions of words into productivity apps.

And yet…

$0 of thought has gone into how company discovery actually works in the AI era.

That’s bizarre. Because discovery is the front door. It’s the box that decides: who shows up, who survives, who disappears.

The labs focused on hardware.

The enterprises focused on tools.

The marketers kept playing Google.

Nobody built for the field.

Except us.

For twelve years, Elsewhere stacked signal:

It didn’t look glamorous. It didn’t look fast. But it was truth-dense. And when the field finally tilted, it all came online at once.

That’s why Elsewhere is surfacing as default today.

Not because of hacks or spend.

But because the signal was already there — patiently built while the world looked elsewhere.

So no, those 12 years weren’t slow.

They were inevitability in the making.

And no, it wasn’t luck.

It was physics.